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The main goal of marketing is to create awareness about a product or service, generate interest among potential customers, and ultimately convert that interest into sales. Effective marketing requires a deep understanding of the target audience, their preferences, and their buying behavior.

There are various types of marketing strategies, including digital marketing, social media marketing, content marketing, influencer marketing, email marketing, and search engine optimization (SEO). The choice of strategy depends on the type of product or service being marketed, the target audience, and the budget available.